28 days old

VP Marketing Strategy & Partnerships

Discovery Communications
New York, NY 10001
  • Job Code
    113853986
Discovery Communications


VP Marketing Strategy & Partnerships

US-NY-New York City

Job ID: 24453
Type: Company Employee Full-Time
# of Openings: 1
Category: Marketing & Communications
US-NY-New York City

Overview

Lead major campaigns and daily operations including ideation and strategy, implementation of plans, mobilizing/leading teams quickly and effectively. Provide thinking that challenges the status quo to develop breakthrough campaigns that drive awareness and tune-in. Inspire strategic thinking that ensures the brand continues to be bold and unique.



Responsibilities

1. Collaborate closely with Media Strategies and Analytics to evaluate performance, plan strategies, and create and execute media plans. Act nimbly to innovate in all areas of media evaluation, planning, and targeting/optimization.
2. Partner with Brand Creative team and outside agencies as needed, to create breakthrough creative that drives ratings, awareness and brand affinity.
3. Work closely with Domestic Distribution and TVE teams to promote network priorities.
4. Engage internal and external partners to creative and execute brand partnerships and experiential activations.
5. Liaise with the Talent Relations team on efforts to maximize promotional opportunities with talent.
6. Establish close working relationships with other internal teams including programming, digital/social, production, scheduling, research and communications. Work cross-departmentally with these teams to develop seamless successful campaigns.
7. Create synergies across the Discovery portfolio of brands designed to extend campaign efforts.
8. Have a strong knowledge (and stay current) of the media landscape and how it applies to the Food Network audience and campaigns.
9. Apply marketplace best practices for promotion planning including tracking and analysis of network consumer activations, tent-pole programming events/stunts, and other strategic partnerships.
10. Full oversight of marketing budget, and responsibility for hitting annual budget targets, while managing in the best interest of DCI.
11. Work closely with the digital/social/DTC teams to create synergistic opportunities.
12. Lead a team in New York in day to day responsibilities and career growth.



Qualifications

* Minimum of 10 years marketing experience, with demonstrated expertise in the creation, development & management innovative marketing and partnership programs.
* Demonstrated competency in guiding/managing external vendors & multiple 3rd party partners.
* Previous experience with consumer marketing in media industry a plus.
* Solid management experience.
* Ability to set clear & achievable goals/deadlines; to incent collaboration within department and to be an active and accessible coach.
* Enthusiastic, energetic self-starter, with strong ability to multi-task.
* Strong presentation & interpersonal skills.
* Must have the legal right to work in the United States.

New York City, New York, NYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI113853986

<b>Discovery Communications</b><br/><br/><br/><b>VP Marketing Strategy & Partnerships</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 24453<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Marketing & Communications<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">Lead major campaigns and daily operations including ideation and strategy, implementation of plans, mobilizing/leading teams quickly and effectively. Provide thinking that challenges the status quo to develop breakthrough campaigns that drive awareness and tune-in. Inspire strategic thinking that ensures the brand continues to be bold and unique.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Collaborate closely with Media Strategies and Analytics to evaluate performance, plan strategies, and create and execute media plans. Act nimbly to innovate in all areas of media evaluation, planning, and targeting/optimization.<br />2. Partner with Brand Creative team and outside agencies as needed, to create breakthrough creative that drives ratings, awareness and brand affinity.<br />3. Work closely with Domestic Distribution and TVE teams to promote network priorities.<br />4. Engage internal and external partners to creative and execute brand partnerships and experiential activations. <br />5. Liaise with the Talent Relations team on efforts to maximize promotional opportunities with talent.<br />6. Establish close working relationships with other internal teams including programming, digital/social, production, scheduling, research and communications. Work cross-departmentally with these teams to develop seamless successful campaigns.<br />7. Create synergies across the Discovery portfolio of brands designed to extend campaign efforts. <br />8. Have a strong knowledge (and stay current) of the media landscape and how it applies to the Food Network audience and campaigns.<br />9. Apply marketplace best practices for promotion planning including tracking and analysis of network consumer activations, tent-pole programming events/stunts, and other strategic partnerships.<br />10. Full oversight of marketing budget, and responsibility for hitting annual budget targets, while managing in the best interest of DCI. <br />11. Work closely with the digital/social/DTC teams to create synergistic opportunities. <br />12. Lead a team in New York in day to day responsibilities and career growth.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* Minimum of 10 years marketing experience, with demonstrated expertise in the creation, development & management innovative marketing and partnership programs.<br />* Demonstrated competency in guiding/managing external vendors & multiple 3rd party partners. <br />* Previous experience with consumer marketing in media industry a plus. <br />* Solid management experience.<br />* Ability to set clear & achievable goals/deadlines; to incent collaboration within department and to be an active and accessible coach. <br />* Enthusiastic, energetic self-starter, with strong ability to multi-task. <br />* Strong presentation & interpersonal skills. <br />* Must have the legal right to work in the United States.</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/eo6BYeHenDAMfjxYhn7GW"> <p>PI113853986</p>

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Posted: 2019-09-20 Expires: 2019-10-21

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VP Marketing Strategy & Partnerships

Discovery Communications
New York, NY 10001

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