1+ months

Vertical Marketing Manager - GDM

Livonia, MI 48154
  • Jobs Rated
Were seeking a highly collaborative Vertical Marketing Manager in our Livonia, MI office to develop data driven, vertical focused, integrated solutions to drive Valassis revenue growth.  This role is focused on creating demand and developing strategies to support the Grocery, Drug & Mass (GDM) vertical and key clients.

How youll make an impact:
  • Build upon your knowledge and expertise of the GDM vertical and key clients needs/pain points. 
  • Understand GDM specific opportunities, competitive landscape (industry) and convert marketplace knowledge into recommendations for sales team.
  • Partner with sales to uncover vertical and key client strategies.  Uniquely position Valassis products within vertical to address GDM specific pain points and opportunities.
  • Develop content that addresses the specific needs of key clients in Grocery, Drug, Dollar, Mass and Convenience. 
  • Support verticalization and key clients with go to market plans based on consumer spending habits, competitive landscapes, and customer journeys.

Skills for Success:
  • 3 - 5 years relevant experience in either GDM or CPG vertical or an industry supplier.
  • Bachelor's Degree.
  • Strong business analytics acumen with a talent for using data and insights to craft a compelling story.
  • Experience with IRA/Nielsen data preferred.
  • Excellent written and verbal communication skills with the ability to shape powerful messages and narratives that resonate with customers.
  • Strong grasp of marketing / content marketing fundamentals.
  • Exceptional presentation skills.
  • Strong interpersonal and relationship building skills.
  • Ability to work in group and individual settings.
  • Strong results-orientation with a track record of success.
  • Ability to work in short, fast-paced cycles with a self-starter mentality.
  • Ability to make tradeoffs and manage priorities of inbound work to drive results and deliver on time.

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 



Jobs Rated Reports for Marketing Manager

Posted: 2020-02-18 Expires: 2020-04-17

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Vertical Marketing Manager - GDM

Livonia, MI 48154

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