20 days old

Vertical Marketing Director - Emerging Media/Telecommunications (Raleigh)

Valassis Digital
Morrisville, NC 27560
Were looking for a Vertical Marketing Director to be responsible for developing scalable and repeatable data driven, integrated solutions that support key clients in emerging media and wireless technologies; driving significant revenue and profit growth for Valassis.        
 
How youll make an impact:
  • Proactively identifying unique ways to position Valassis to solve key vertical challenges that drive the overall Valassis business.  Developing long term vertical marketing strategic plans and tools.
  • Use your in-depth knowledge of emerging media and wireless technologies buying criteria / KPIs/ client's profitability factors, and key purchase decision makers and influencers.
  • Diving deep into the competitive landscape in the Media space and understanding changes or shifts in demographics.
  • Serve as strategic thought leader and advisor amongst peers and with cross-functionally departments.                                                                           
  • Creating demand and developing strategies to support the assigned vertical and key clients.                 
  • Continuously evaluate macroeconomic, market, industry and customer data/trends to extract actionable insights that drive revenue and profit growth while mitigating risks for the business.   
  • Drive collaboration, innovation and results by identifying and leading new initiatives to drive vertical revenue.  
  • Serve as a strategic thought leader and advisor among peers and with cross functionally departments.        
 
What youll bring:
  • 8-10 years of marketing experience, ideally in advertising or media.
  • Telecom experience as a corporate insider is strongly preferred!
  • Exceptional knowledge of emerging trends and technologies that affect other verticals youll be able to speak to how these emerging trends and technologies are impacting other verticals such as Grocery, Healthcare, etc.
  • Strong knowledge of AdTech space as it relates to these verticals.
  • Awareness of disruptions in the industry with an ability to articulate the impact of outside influences (weather, politics, gas prices, a new competitor/technology).
  • Bachelors degree, MBA preferred.
  • Expert grasp of marketing / content marketing fundamentals / data and analytics.
  • Excellent strategic thinking skills with the ability to quickly and expertly identify marketing opportunities & develop communications/content strategies.
  • Exceptional interpersonal skills, able to foster strong relationships internally and externally.
  • Strong presentation ability with a comfort in presenting to clients and at industry events.
  • Results-orientation with a track record of marketing success.
 
 
WHO WE ARE: 
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
 
WHAT'S IN IT FOR YOU?
Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
 
Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 
 
#ValCorp 
#IND123

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Posted: 2020-01-06 Expires: 2020-02-13

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Vertical Marketing Director - Emerging Media/Telecommunications (Raleigh)

Valassis Digital
Morrisville, NC 27560

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