7 days old

Senior Director, Vertical Marketing - Telecom

Valassis
Morrisville, NC 27560
Were looking for a Sr. Director, Vertical Marketing to be responsible for developing scalable and repeatable data driven, integrated solutions that support the technology vertical and beyond; driving significant revenue and profit growth for Valassis. In this player/coach role, youll be focused on creating demand and developing strategies to support our technology vertical and key clients in emerging media and wireless technologies.
 
 
How youll make an impact:
  • Use your strong knowledge and experience in emerging media and wireless technologies in a hands on role by owning strategy work and understanding the accounts uncovering pain points for the client and opportunities for growth areas; recommending ways to capitalize opportunities.
  • Dive deep into the competitive landscape in the Media space and understand changes or shifts in demographics.
  • Guide career development for team and develop and coach future leaders in marketing. 
  • Continuously evaluate macroeconomic, market, industry and customer data/trends to extract actionable insights that drive revenue and profit growth while mitigating risks for the business.   
  • Drive collaboration, innovation and results by identifying and leading new initiatives to drive vertical revenue.  
  • Serve as a strategic thought leader and advisor among peers and with cross functionally departments.        
  • Create an environment within your team that embraces change, strategic thinking, innovation and risk taking.   
  • Lead process for identifying key clients and vertical-based opportunities that focus on revenue and profit growth for Valassis.
  • Share deep product knowledge, operate as vertical and key client expert and serve as the market expert and thought leader.      
  • Act as vertical advocate and voice within internal organization to drive forward initiatives that support scalable vertical growth. 
                                                                                                                                                                                                          
What youll bring:
  • 10+ years of marketing experience with exceptional knowledge of emerging trends and technology that affects other verticals youll be able to speak to how these emerging trends and technologies are impacting other verticals such as Grocery, Healthcare, etc.
  • Strong knowledge of AdTech space as it relates to these verticals.
  • Telecom experience as a corporate insider is strongly preferred!
  • Awareness of disruptions in the industry with an ability to articulate the impact of outside influences (weather, politics, gas prices, a new competitor/technology).
  • Experience building and leading a large, growing marketing team.
  • Bachelors degree, MBA preferred.
  • Ability to proactively leverage seasonal trends into revenue driving opportunities.
  • Excellent communication skills with the ability to craft powerful language & strategies.
  • Ability to convey the company mission & vision through the communication & marketing strategy to drive results.
  • Guide the positioning of Valassis and the broader Valassis organization.
  • Experience presenting to large, high profile audiences.
  • Exceptional interpersonal and relationship building skills with the ability to partner across functions.
  • Strong results-orientation with a track record of success.
  • Ability to balance leading and delivering hands-on execution.                                                                         
  • Exceptional grasp of marketing / content marketing fundamentals / data and analytics.
 
 
WHO WE ARE: 
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
 
WHAT'S IN IT FOR YOU?
Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
 
Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 
 
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Posted: 2020-02-11 Expires: 2020-03-19

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Senior Director, Vertical Marketing - Telecom

Valassis
Morrisville, NC 27560

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