The Senior Vice President of Marketing and Communications will develop and lead execution of customer-centric marketing strategies to increase student access, engagement, and outcomes; drive program retention and growth; and meet financial goals. The SVP leads a team responsible for brand positioning and identity; customer and market intelligence; product marketing; public relations, reputation management, and eminence; marketing operations; digital and social; events; and internal and customer communications.

Responsibilities

Define and deeply understand target markets and customers. Responsible for market and customer insights, analytics, and recommendations to inform the development and delivery of PLTW programs. Consult and advise on overall customer experience

Increase PLTW's national brand awareness, engagement, and positioning to drive student and program growth and retention in alignment with PLTW vision and financial goals

Create and execute an integrated, comprehensive marketing and communications strategies that communicates a consistent, yet audience-tailored, brand story across channels and products

Partner closely with Engagement to define growth targets and develop growth strategies and align on associated campaigns and sales enablement strategies that drive customer adoption, satisfaction, and advocacy

Lead the creation of inspiring designs, content, and results-focused campaigns that will build the PLTW brand and drive adoption and retention of PLTW programs

Lead internal communications in support of PLTW core values

Build and develop a marketing team that is customer-focused, collaborative, innovative, and skilled

Other duties as assigned

Knowledge

A bachelor's degree in marketing or a related field of study, advanced degree preferred

Significant and progressive leadership experience in marketing and communications within a complex organization

Skills and Abilities

Ability to think and act strategically

Demonstrated experience implementing or directing impactful marketing, communications, and customer experience initiatives

Presentation skills

Strong written and verbal communication skills

Project management skills

Ability to take initiative and work proactively

Customer service orientation

Creative and critical thinking skills

Ability to build and nurture relationships

Accountable and takes ownership

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