1+ months

Senior Product Manager

Valassis Digital
Livonia, MI 48154
Senior Product Manager
Job Description
Valassis is seeking a highly motivated Senior Product Manager in our Livonia, MI (Detroit), Windsor, CT(Hartford) or Morrisville, NC (Raleigh) offices.  This position will to help lead the development and growth strategies as well as contribute to growth for our owned-and-operated direct mail consumer products.  Responsibilities include driving vision and innovation, producing roadmaps, prioritizing initiatives and helping articulate features and benefits to the market. This person should be comfortable partnering with sales to drive performance. This position is for people that are passionate about products that deliver savings to shoppers.
The ideal candidate is someone with strong publishing knowledge combined with the ability to clearly communicate value.  Successful individuals will possess business acumen to prioritize initiatives and work with senior management on priorities. If you have these experiences coupled with intelligence, industriousness, a team-oriented mentality, and a natural ability to fit into our dynamic culture, youre an ideal candidate!
  • Become subject matter expert for our direct mail products and systems, serving as a proxy for the customer to technical organizations, and act as an advocate for the customer, user, and the business.
  • Become a valuable internal resource for information about the direct mail products with a strong understanding of trends and competitors capabilities.
  • Partner with sales and account leaders to drive high share-of-mind for our fixed inventory direct mail products in order to drive highest revenues and profitability.
  • Own the Product Management roadmap from idea inception to final delivery. Working with internal development teams and development leaders to articulate requirements, project plans and drive timely execution towards launch
  • Bridge the gap between our technical needs and the requirements of our users including providing detailed product requirements for implementation of changes to our systems
  • Monitor progress of multiple initiatives and report status and issues; run interference for the team resolving issues and insuring requirements are understood.
  • Be an ace communicator to ensure internal team delivery hits the mark and that customers understand and realize the value in what we are building.
  • Operate with urgency to drive results and address customer needs
  • Position will require the ability to prioritize product requirements and develop phased plans. Work across internal teams on the development of various products and initiatives to launch new products successfully
  • Stay focused on the essentials (driving clarity into situations) while solving the most important business requirements first
  • Integral to this position is the ability to work with Engineering, Marketing and Analytics teams to communicate the roadmap and vision and strategic value for these initiatives.
  • Multi-tasking across projects with an emphasis on prioritizing
  • Develop business cases for appropriate investment levels based on market demand, customer pain and Valassis's strategic goals
  • Ensure that ideas submitted represent appropriate stakeholders and facilitate communication with them on progress of a given initiative
  • Partner with Product Marketing to create core content and messaging to enable the training of internal audiences, build preference among prospects and generate envy among competitors
  • Define, track, and improve key product metrics to implement a product dashboard to track usage and success
Preferred Skills
  • Knowledge of advertising (specifically direct mail), marketing, and analytics a plus but, can be overcome by a quick learner with a sharp intellect!
  • Strong results-orientation combined with excellent judgment and problem-solving skills; track record of product success
  • Excellent verbal and written communication skills and presentation skills; is comfortable presenting to executive staff
  • Has experience working in short, fast-paced development cycles to deliver results quickly
  • Expertise communicating progress at each phase of development as appropriate, including published roadmaps, requirements and other information.
  • Bachelors degree or higher.
  • Degree(s) in Marketing, Advertising, Analytics all a plus.
  • 5-7 years of product development and management experience, preferably working in a fast-paced environment.


Posted: 2019-11-26 Expires: 2020-02-20

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Senior Product Manager

Valassis Digital
Livonia, MI 48154

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