18 days old

Senior Media Relations Specialist

ACOG
Washington, DC 20024
  • Job Code
    119279848

Overview

American College of Obstetricians and Gynecologists (ACOG), a membership organization dedicated to the advancement of women's health care in Washington, DC, is currently seeking a Senior Media Relations Specialist which serves as a key member of the media relations and communications team to inform, educate and engage ACOG's public audiences (women/patients, health policymakers, peer organizations) about ACOG's mission with a focus on gynecology-related topics. Promote ACOG guidance, recommendations, policy statements and positions through active media relations, public relations, outreach, and communications activities, with the goal of maximizing positive coverage with media outlets at the national, regional and local levels. Continually cultivate and maintain strong working relationships with the general, health, trade, and policy media, serving as the brand ambassador for ACOG with the media. Provide high-level thinking, strategy and leadership as well as tactical support for media and communications activities.



Responsibilities

  • Media relations. Establish and maintain contacts with the general, health and health policy/government media, and trades representing local, regional and national press, including print, digital, radio, and broadcast media outlets. Serves as primary responder to the media that contact ACOG . Provide appropriate background materials and ACOG publications, work with ACOG officers and/or experts to answer questions, develop messaging and write talking points for experts, and participate/answer question for media requests. Available for news media and staff in the field after working hours on a reasonable basis. Coordinate responses with Communications, ACOG leadership and other colleagues to ensure the factual accuracy, consistency and tone/voice of messages to be consistent with ACOG guidelines, opinions, and statements as well as ACOG's brand and style.
  • Media materials development. Develop various media materials (i.e., press releases, media statements, articles, op-eds, letters to the editor, media alerts, etc.) for consumer and professional outreach to promote and support ACOG guidelines, recommendations, statements, and events.
  • Expert Bureau, Media Lists and Tracking. Continually recruit and maintain up-to-date, topically-based expert bureau of ACOG Fellows to serve as media spokespeople. Perform timely and accurate media tracking (based on media inquiries), selection, and electronic distribution of clips to the appropriate team members and staff. Develop targeted media lists for high priority topics.
  • Media events. Help plan, organize and/or attend press briefings or digital media events on a variety of women's health issues. Tasks include the identification of key speakers, the development of promotional materials, the scripting of remarks and backgrounders, and the promotion of these events to the media.
  • Communications and Social Media. Assisting in writing, editing, reviewing and approving content for the College's audiences in support of media and communications activities, including developing complementary website content for media activities, supporting campaign development, and preparing the content for collateral materials. Contribute to media and communications campaigns. Working with Marketing & Communications colleagues to write, edit and/or review on ACOG's website, social media platforms such as Facebook and Twitter or other digital products.
  • General inquiries and other activities. Assist in responding to general inquiries that come in to the Office of Communications as needed. Assist with other Communications projects as needed.

<br /><strong>Overview</strong><br /><br /> <p style="margin: 0in 0in 0.0001pt; text-align: left;"><span style="font-size: 10pt; color: #000000;"><span style="font-family: calibri, sans-serif;">American College of Obstetricians and Gynecologists (ACOG), a membership organization dedicated to the advancement of women's health care in Washington, DC, is currently seeking a Senior Media Relations Specialist which </span></span><span style="font-family: Calibri, sans-serif; font-size: 10pt; color: #000000;">serves as a key member of the media relations and communications team to inform, educate and engage ACOG's public audiences (women/patients, health policymakers, peer organizations) about ACOG's mission with a focus on gynecology-related topics. Promote ACOG guidance, recommendations, policy statements and positions through active media relations, public relations, outreach, and communications activities, with the goal of maximizing positive coverage with media outlets at the national, regional and local levels. Continually cultivate and maintain strong working relationships with the general, health, trade, and policy media, serving as the brand ambassador for ACOG with the media. Provide high-level thinking, strategy and leadership as well as tactical support for media and communications activities.</span></p> <br /><br /><strong>Responsibilities</strong><br /><br /> <ul> <li><span style="font-family: 'Calibri',sans-serif;">Media relations. Establish and maintain contacts with the general, health and health policy/government media, and trades representing local, regional and national press, including print, digital, radio, and broadcast media outlets. Serves as primary responder to the media that contact ACOG . Provide appropriate background materials and ACOG publications, work with ACOG officers and/or experts to answer questions, develop messaging and write talking points for experts, and participate/answer question for media requests. Available for news media and staff in the field after working hours on a reasonable basis. Coordinate responses with Communications, ACOG leadership and other colleagues to ensure the factual accuracy, consistency and tone/voice of messages to be consistent with ACOG guidelines, opinions, and statements as well as ACOG's brand and style.</span></li> <li><span style="font-family: 'Calibri',sans-serif;">Media materials development. Develop various media materials (i.e., press releases, media statements, articles, op-eds, letters to the editor, media alerts, etc.) for consumer and professional outreach to promote and support ACOG guidelines, recommendations, statements, and events.</span></li> <li><span style="font-family: 'Calibri',sans-serif;">Expert Bureau, Media Lists and Tracking. Continually recruit and maintain up-to-date, topically-based expert bureau of ACOG Fellows to serve as media spokespeople. Perform timely and accurate media tracking (based on media inquiries), selection, and electronic distribution of clips to the appropriate team members and staff. Develop targeted media lists for high priority topics.</span></li> <li><span style="font-family: 'Calibri',sans-serif;">Media events. Help plan, organize and/or attend press briefings or digital media events on a variety of women's health issues. Tasks include the identification of key speakers, the development of promotional materials, the scripting of remarks and backgrounders, and the promotion of these events to the media.</span></li> <li><span style="font-family: 'Calibri',sans-serif;">Communications and Social Media. Assisting in writing, editing, reviewing and approving content for the College's audiences in support of media and communications activities, including developing complementary website content for media activities, supporting campaign development, and preparing the content for collateral materials. Contribute to media and communications campaigns. Working with Marketing & Communications colleagues to write, edit and/or review on ACOG's website, social media platforms such as Facebook and Twitter or other digital products.</span></li> <li><span style="font-family: 'Calibri',sans-serif;">General inquiries and other activities. Assist in responding to general inquiries that come in to the Office of Communications as needed. Assist with other Communications projects as needed.</span></li> </ul> <p style="margin: 0px;"> </p> <p style="margin: 0px;"> </p> <img src="https://analytics.click2apply.net/v/j7kRGXFjn41rIRZ6ulrxA"> <br/><br/><br /><strong>Qualifications</strong><br /><br /> <ul> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">A bachelor's degree in journalism, communications, public relations or a related field and a minimum of 5-7 years of direct hands-on, progressively responsible positions in media relations and health communications campaigns, preferably with a public health or nonprofit organization (physician society a plus). </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Knowledge of health topics, particularly women's health and reproductive health care issues.</span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Understanding of media operations and news organizations and experience answering media inquiries as well as preparing and pitching media/press materials (new releases, statements, pitches, etc.). </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Experience creating and maintaining media lists. </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Excellent written and verbal communication skills, particularly in dealing with the media in a polished, professional manner. </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Excellent interpersonal skills and ability to work well in a team and independently. </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Demonstrated ability to meet tight deadlines and work under pressure. </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Good project management skills and attention to detail. </span></li> <li style="margin-right: 4.5pt;"><span style="font-family: 'Calibri',sans-serif;">Occasional travel required.</span></li> </ul> <p style="margin: 0px;"> </p> <p style="margin: 0px;"><span style="font-family: calibri, sans-serif; font-size: 10pt; color: #000000;"><strong>About ACOG </strong></span></p> <p style="margin: 0in; margin-bottom: .0001pt;"><span style="font-size: 10pt; font-family: calibri, sans-serif; color: #000000;">Home to more than 58,000 women's health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancements in women's health. When you become part of the ACOG team, you're part of an organization that values communicating evidence-based, peer-reviewed information about women's health to members and the general public. ACOG supports its members by maintaining authoritative clinical guidance, providing continuing medical education resources, patient education materials and more. Together with our members, we are working to transform the future of women's health by delivering a compelling member experience, supporting the ob-gyn profession, and advocating for improved women's health. </span></p> <p style="margin: 0px;"> </p> <p style="margin: 0px;"><span style="font-family: calibri, sans-serif; font-size: 10pt; color: #000000;"><strong>Our Perks</strong></span></p> <p style="margin: 0px;"><span style="font-family: calibri, sans-serif; font-size: 10pt; color: #000000;">Paid Parental Leave Breastfeeding Friendly Workplace Flexible work schedule Commuting Allowance Generous Paid Time Off Holiday Pay Life Insurance Community Volunteering Opportunities Generous 401(k) Company Contributions Medical, Dental, and Vision Insurance Learning Opportunities and Tuition Reimbursement Company-Sponsored Team Outings and more!</span></p> <p style="margin: 0px;"> </p> <p style="margin: 0px;"> </p> <p style="margin: 0px; text-align: center;"><span style="color: #000000;"><em><span style="font-family: calibri, sans-serif;"><span style="font-size: 8pt;">ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: </span><a style="color: #000000;" href="https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf" target="_blank" rel="noopener"><span style="font-size: 8pt;">EEO is the Law</span></a><span style="font-size: 8pt;">. The College also participates in </span><a style="color: #000000;" href="https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterEnglish-DA.pdf" target="_blank" rel="noopener"><span style="font-size: 8pt;">E-Verify</span></a><span style="font-size: 8pt;">.</span></span></em></span></p><p>PI119279848</p>

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Posted: 2020-03-23 Expires: 2020-04-23

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Senior Media Relations Specialist

ACOG
Washington, DC 20024

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