20 days old

Senior Manager, HCP Marketing

ACADIA Pharmaceuticals
San Diego, CA 92101
  • Job Code
    114808980
ACADIA Pharmaceuticals

ACADIA Pharmaceuticals is an Equal Employment Opportunity/Affirmative Action Employer: Minority/Female/Disability/Veterans/Sexual Orientation and Gender Identity

Position Summary:

Responsible for managing the execution of the marketing strategy, tactical plans and activities to support the launch of brands to healthcare professionals.

Primary Responsibilities:

  • Implements the brand strategy for the launch of assigned products and product lines.
  • Plans and executes promotions and marketing materials which support Neuroscience Specialty and Long Term Care sales representatives who interface with Neurologists, Movement Disorder Specialists and Psychiatrists.
  • Develops promotions and marketing materials for external tele-rep sales organization.
  • Manages within the established the US promotions budget for assigned products.
  • Assists in the development of short and long-range strategies for inclusion into brand plan.
  • Monitors progress of plans and recommends adjustments as necessary based upon in-depth analytics and ROI analysis.
  • Supports the development and execution of promotional speakers bureaus as well as other peer to peer educational programs and tactics directed at healthcare professionals.
  • Partners with sales training and sales leadership teams to optimize the development and utilization of promotional materials for roll out at sales meetings.
  • Executes marketing strategy for related exhibits, sponsorships, peer-to-peer programs, and scientific expert meetings at medical conventions, exhibits and trade shows including Neurology, Psychiatry, and Long Term Care focused conventions.
  • Monitors and ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies.
  • Develops and delivers presentations as needed to commercial management and other internal groups.
  • Develops and maintains strong external relationships with Scientific Experts (SEs).
  • Other duties as assigned.

Education/Experience/Skills:

Bachelors degree in marketing, health care, life science; Master degree preferred. Minimum of 8 years of progressively responsible experience in pharmaceutical or biotech Marketing. 3 years in a product manager role strongly desired. Pharmaceutical sales experience highly desirable. An equivalent combination of relevant education and applicable job experience may be considered.

Must possess:

  • Recent blockbuster brand experience, successful launch experience or major new indication launch experience.
  • Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
  • Experience building multi-channel marketing campaigns with a strong emphasis in digital.
  • Demonstrated successes in new product development (market research, market estimates, pricing, product development processes).
  • Demonstrated ability to interface/collaborate with other departments as necessary to achieve business goals.
  • Knowledgeable with neurology therapeutics and Neurology, Psychiatry and Long Term Care related HCP market.
  • Ability to work successfully in a dynamic, fast paced, team-oriented environment.
  • Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
  • Able to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.
  • Skilled at creating a team environment that supports a common vision.
  • Proficient at effectively prioritizing goals, assessing team capability, and coordinating resources to achieve those goals.
  • Significant travel required; ability to travel up to 50% of time during peak launch time periods.

Scope:

Uses professional concepts and company objectives to resolve complex issues in creative and effective ways, exercising judgment in selecting methods, techniques and evaluation criteria for obtaining results. Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Determines methods and procedures on new assignments and may coordinate activities of other personnel.

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 50% of the time and work after hours if required by travel schedule or business issues.


PI114808980

<b>ACADIA Pharmaceuticals</b><br/><br/>ACADIA Pharmaceuticals is an Equal Employment Opportunity/Affirmative Action Employer: Minority/Female/Disability/Veterans/Sexual Orientation and Gender Identity</em><br/><br/><p><strong><u>Position Summary:</u></strong></p> <p>Responsible for managing the execution of the marketing strategy, tactical plans and activities to support the launch of brands to healthcare professionals.</p> <p> </p> <p><strong><u>Primary Responsibilities:</u></strong></p> <ul> <li>Implements the brand strategy for the launch of assigned products and product lines.</li> <li>Plans and executes promotions and marketing materials which support Neuroscience Specialty and Long Term Care sales representatives who interface with Neurologists, Movement Disorder Specialists and Psychiatrists.</li> <li>Develops promotions and marketing materials for external tele-rep sales organization.</li> <li>Manages within the established the US promotions budget for assigned products.</li> <li>Assists in the development of short and long-range strategies for inclusion into brand plan.</li> <li>Monitors progress of plans and recommends adjustments as necessary based upon in-depth analytics and ROI analysis.</li> <li>Supports the development and execution of promotional speakers bureaus as well as other peer to peer educational programs and tactics directed at healthcare professionals.</li> <li>Partners with sales training and sales leadership teams to optimize the development and utilization of promotional materials for roll out at sales meetings.</li> <li>Executes marketing strategy for related exhibits, sponsorships, peer-to-peer programs, and scientific expert meetings at medical conventions, exhibits and trade shows including Neurology, Psychiatry, and Long Term Care focused conventions.</li> <li>Monitors and ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies.</li> <li>Develops and delivers presentations as needed to commercial management and other internal groups.</li> <li>Develops and maintains strong external relationships with Scientific Experts (SEs).</li> <li>Other duties as assigned.</li> </ul> <p> </p> <p><strong><u>Education/Experience/Skills:</u></strong></p> <p>Bachelors degree in marketing, health care, life science; Master degree preferred. Minimum of 8 years of progressively responsible experience in pharmaceutical or biotech Marketing. 3 years in a product manager role strongly desired. Pharmaceutical sales experience highly desirable. An equivalent combination of relevant education and applicable job experience may be considered. </p> <p><strong> </strong></p> <p><strong>Must possess:</strong></p> <ul> <li>Recent blockbuster brand experience, successful launch experience or major new indication launch experience.</li> <li>Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.</li> <li>Experience building multi-channel marketing campaigns with a strong emphasis in digital.</li> <li>Demonstrated successes in new product development (market research, market estimates, pricing, product development processes).</li> <li>Demonstrated ability to interface/collaborate with other departments as necessary to achieve business goals.</li> <li>Knowledgeable with neurology therapeutics and Neurology, Psychiatry and Long Term Care related HCP market.</li> <li>Ability to work successfully in a dynamic, fast paced, team-oriented environment.</li> <li>Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.</li> <li>Able to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.</li> <li>Skilled at creating a team environment that supports a common vision.</li> <li>Proficient at effectively prioritizing goals, assessing team capability, and coordinating resources to achieve those goals.</li> <li>Significant travel required; ability to travel up to 50% of time during peak launch time periods.</li> </ul> <p> </p> <p><strong><u>Scope:</u></strong></p> <p>Uses professional concepts and company objectives to resolve complex issues in creative and effective ways, exercising judgment in selecting methods, techniques and evaluation criteria for obtaining results. Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Determines methods and procedures on new assignments and may coordinate activities of other personnel.</p> <p> </p> <p><strong><u>Physical Requirements:</u></strong></p> <p>While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 50% of the time and work after hours if required by travel schedule or business issues.</p> <p> </p> <p><em><span style="font-weight: 400;"><br/></span></em></p> <img src="https://analytics.click2apply.net/v/V7aG8qczYrxof658uO8QX"> <p>PI114808980</p>

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Posted: 2019-10-24 Expires: 2019-11-24

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Senior Manager, HCP Marketing

ACADIA Pharmaceuticals
San Diego, CA 92101

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