30 days old

Senior Digital Research Analyst

Discovery Communications
New York, NY 10001
  • Job Code
    113785358
Discovery Communications


Senior Digital Research Analyst

US-NY-New York City

Job ID: 24304
Type: Company Employee Full-Time
# of Openings: 1
Category: Advertising Sales
US-NY-New York City

Overview

This is an exciting opportunity to join the media research team that supports advertising sales efforts for Discovery, Travel, Science, and Motor Trend across all platforms with a focus on digital devices and social media, as well as television.

The Senior Ad Sales Research Analyst is responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives.

With direction from their manager, they will provide research data and insights including audience profiles and trends, competitor, market and industry intelligence.

Day to day responsibilities will be focused on utilizing multiple data systems and translating information into digestible insights in Excel and PowerPoint, so a high level of comfort with numbers and varied computer systems is necessary.



Responsibilities

1. Partner with ad sales teams to produce actionable insights, compelling stories and persuasive network positioning
2. Position networks within the ad sales marketplace
3. Use analytical and syndicated research systems to produce relevant sales and network reports, analyses and presentations
4. Communicate data and insights in meetings, strategy sessions, emails and presentations
5. Ensure that research reports are consistent, accurate and timely
6. Update and maintain monthly and quarterly reports and all relevant research archives
7. Collaborate with ad sales research colleagues to exchange relevant information and insights



Qualifications

* Thorough knowledge of internal digital tracking solutions: Google Analytics, Adobe Analytics
* Knowledge of Nielsen data and syndicated research sources: Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Tubular, Kantar, SMI and E-Poll
* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
* Ability to synthesize information and research data to "tell a story" with action-oriented implications
* 3-5 years relevant business experience at a media company, ad agency, market research firm or equivalent
* Bachelor’s degree in a related field

* Must have the legal right to work in the United States

Desired Qualifications

* Interest in TV, media, advertising and/or entertainment industries
* Knowledge of cross-platform media landscape including desktop / mobile, OTT, STB VOD, and linear television consumption
* Strong attention to detail and accuracy
* Excellent organizational skills
* Analytical thinker
* Multi-tasker
* Eager to learn from and partner with colleagues on diverse projects
* Ability to work independently to fulfill requests from within and outside research department in a timely manner

New York City, New York, NYC, NYC

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI113785358

<b>Discovery Communications</b><br/><br/><br/><b>Senior Digital Research Analyst</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 24304<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Advertising Sales<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">This is an exciting opportunity to join the media research team that supports advertising sales efforts for Discovery, Travel, Science, and Motor Trend across all platforms with a focus on digital devices and social media, as well as television.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">The Senior Ad Sales Research Analyst is responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">With direction from their manager, they will provide research data and insights including audience profiles and trends, competitor, market and industry intelligence.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">Day to day responsibilities will be focused on utilizing multiple data systems and translating information into digestible insights in Excel and PowerPoint, so a high level of comfort with numbers and varied computer systems is necessary.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Partner with ad sales teams to produce actionable insights, compelling stories and persuasive network positioning<br />2. Position networks within the ad sales marketplace<br />3. Use analytical and syndicated research systems to produce relevant sales and network reports, analyses and presentations<br />4. Communicate data and insights in meetings, strategy sessions, emails and presentations<br />5. Ensure that research reports are consistent, accurate and timely<br />6. Update and maintain monthly and quarterly reports and all relevant research archives<br />7. Collaborate with ad sales research colleagues to exchange relevant information and insights</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* Thorough knowledge of internal digital tracking solutions: Google Analytics, Adobe Analytics<br />* Knowledge of Nielsen data and syndicated research sources: Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Tubular, Kantar, SMI and E-Poll<br />* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)<br />* Ability to synthesize information and research data to "tell a story" with action-oriented implications<br />* 3-5 years relevant business experience at a media company, ad agency, market research firm or equivalent<br />* Bachelors degree in a related field </p><p style="margin: 0px;">* Must have the legal right to work in the United States</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong><span style="color: #000000;">Desired Qualifications</span></strong></p><p style="margin: 0px;"><span style="color: #000000;">* Interest in TV, media, advertising and/or entertainment industries<br />* Knowledge of cross-platform media landscape including desktop / mobile, OTT, STB VOD, and linear television consumption<br />* Strong attention to detail and accuracy<br />* Excellent organizational skills<br />* Analytical thinker<br />* Multi-tasker<br />* Eager to learn from and partner with colleagues on diverse projects<br />* Ability to work independently to fulfill requests from within and outside research department in a timely manner<br /></span></p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NYC</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/MaGY5Rf7pEbjuoMyurqRL"> <p>PI113785358</p>

Categories

Posted: 2019-09-18 Expires: 2019-10-19

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Senior Digital Research Analyst

Discovery Communications
New York, NY 10001

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast