7 days old

Senior Digital Marketing Specialist

Pacific Biosciences
Menlo Park, CA 94025
PacBio is seeking an individual contributor with a passion for digital marketing to manage our corporate website (www.pacb.com), the key marketing platform for the company. The ideal candidate will have a proven track record in managing corporate websites, evolving usability/design, driving web traffic/conversions and interpreting analytics to continuously improve the user experience.


This hands-on role is responsible for the management of a variety of digital marketing projects to support the sales cycle of our products, including: web content management & optimization, set-up and maintenance of SEO/SEM program, determination and monitoring of KPIs, and synthesizing analytics into actionable plans across our digital marketing platforms. This position will also partner with other team members to integrate the website with Pardot & Salesforce.com and assist with development of digital tools (video, calculators, etc.) to support marketing objectives.


Reporting to the Director of Marketing Communications, this position will provide strategic guidance to the organization on new marketing media and emerging online (web and mobile) marketing and selling technologies.  This role will manage external service providers and partner with IT to deliver solutions and outcomes.  


The position requires strong decision-making, relationship management and influence skills, and a proven ability to think strategically. In addition, the individual will need to be an excellent communicator (both oral and written), as they will be required to interact frequently with a diverse group of internal and vendor stakeholders.



  • Maintain and improve website to support marketing goals and objectives, continuously recommending improvements based on best practices and emerging technologies 

  • Define, document, communicate and continually evolve all critical website operations processes, ensuring awareness and adherence among internal and external (vendor) stakeholders 

  • Oversee search engine optimization and search engine marketing strategies that drive web traffic and conversions

  • Utilize expertise with Web and social media analytics tools and analysis: developing monthly reports, identifying trends, measuring the effectiveness of our content strategy, providing insight, and making strategic recommendations for actionable findings and improvements

  • Influence, train, and educate the wider corporate marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing and selling tactics/technologies

  • Interface with IT to deliver the platform and manage budget 


Position Requirements

  • 6+ years of progressive experience in website management and digital marketing. B2B and life sciences experience a plus.

  • B.S. in marketing, communications, life sciences or related field

  • Extensive knowledge of Web Content Management Systems (Word Press), HTML, CSS, and familiarity with web content development tools 

  • Proven expertise in applying Google Analytics to develop KPIs and actionable reports

  • Excellent customer service skills and people skills

  • Strong organizational and time management skills

  • Strong problem solving and research capabilities

  • Proven success managing multiple vendors 

  • Experience with Salesforce.com/SFDC

  • Familiarity with marketing automation tools, concepts and best practices (Marketo/Eloqua/Pardot)

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.



Posted: 2019-02-14 Expires: 2019-03-16

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Senior Digital Marketing Specialist

Pacific Biosciences
Menlo Park, CA 94025

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