1+ months

Product Marketing Manager-Direct Mail

Morrisville, NC 27560
  • Jobs Rated
Valassis is seeking a highly motivated Product Marketing Manager to own product marketing activities for Valassis direct mail products. This individual will be responsible for the go-to-market positioning as well as crafting the overall strategy for driving client engagement, sales support, and revenue.
The ideal candidate is someone who is able to clearly articulate the value and benefits of our solutions in easily understood, compelling language. The role will involve a high degree of accountability, including development and coordination of innovative marketing solutions and tools often in collaboration with multiple departments. If you have these experiences coupled with intelligence, industriousness, a team-oriented mentality, and a natural ability to fit into our dynamic culture then youre an ideal candidate!
How Youll Make an Impact:
  • Develop product positioning that differentiates our solutions in the market and tailor messaging based on personas or verticals.
  • Use expert storytelling to communicate the value and benefits of our solutions in addressing client needs or problems.
  • Develop sales content and tools that support the selling process including: PowerPoint decks, marketing/events collateral, web copy, sales talking points, battlecards, objection handling, and more.
  • Collaborate with our sales enablement and training teams to develop and build training material.
  • Plan the launch of new positioning or innovative product releases and manage the cross-functional implementation of the plan across sales, marketing, product management, and operations.
  • Understand the direct marketing landscape in order to assess competitive offerings and provide a POV that will be shared across the product & sales organizations to inform strategy and sales efforts.
  • Collaborate and communicate directly with executive leadership and sales teams to ensure our messaging and positioning evolves to resonate for clients based on in-market learnings.
  • Represent the company and market at client meetings with our sales team.
  • Coordinate with internal teams and external vendors on the production of materials including: video production, graphic design, event, and website production.
  • Manage multiple, simultaneous projects and activities all at once.
  • Tackle strategic and tactical ad hoc marketing projects that arise from sales, product, and the executive team for both internal and external communications.
Skills for Success:
  • Bachelors degree or higher
  • 3-6 years of advertising or product marketing experience, preferably working in a fast-paced environment.
  • Knowledge of omnichannel advertising and direct marketing preferred!
  • Demonstrated ownership of B2B marketing programs, solutions, and best practices.
  • Excellent verbal and written communication skills with the ability to easily discern features and benefits.
  • Ability to write in a convincing, client-focused language while ensuring it is succinct and of a high standard.
  • Expertise at building and telling a compelling story. This includes the ability to simply and visually illustrate messages and strategic concepts to clearly communicate solutions as well as deliver presentations to sales team members & clients.
  • Successful track record of collaboration across the organization (product management, marketing, design, sales training, etc.) in development and implementation of projects and programs. 
  • Strong results-orientation combined with excellent judgment, problem-solving skills, and desire for continuous improvement.
  • Has experience working in short, fast-paced development cycles to deliver results quickly.
  • Serious self-starter who enjoys producing and seeing their work come to life. 
  • Strong written and verbal communication skills. Be prepared to provide previous work samples.
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available not to mention smart and friendly coworkers!
Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 


Jobs Rated Reports for Marketing Manager

Posted: 2020-02-18 Expires: 2020-04-17

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Product Marketing Manager-Direct Mail

Morrisville, NC 27560

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