17 days old

Product Manager- Digital Analytics

Discovery Inc.
Knoxville, TN 37902
  • Job Code
    118995728
Discovery Inc.


Product Manager- Digital Analytics

US-TN-Knoxville

Job ID: 26336
Type: Company Employee Full-Time
# of Openings: 1
Category: IT & Technical Operations
Discovery

Overview

Our Team
The Data & Strategic Insights team enables a holistic 360 view of the consumer and content for the entire Discovery organization. The team leverages a central research model with shared data and analytics services that can be accessed by all consumer-facing business functions. Using big data platforms, data warehousing and business intelligence technology, audience data, advanced analytics, data science, visualization, and self-service analytics, this team creates a shared, cohesive language with standardized data, metrics, and reporting to enable a global research community.

The Role
The Product Manager - Digital Analytics supports Discovery, Inc.’s management, understanding and use of digital behavioral and audience data. This individual will be responsible for our global digital analytics and digital audience solutions across all Discovery brands worldwide (Discovery, Food Network, HGTV, Animal Planet, TLC, Eurosport, DPlay, GOLFTV, Golf Digest, etc.). This person will work with Product, Analytics Implementation, Ad Sales and Marketing team(s) to realize actionable behavioral and audience insights across all Discovery’s digital properties and assets.



Responsibilities

1. Write and maintain Business Requirements Documents (BRDs); build complete story for a given ask, what the goal is; why it is needed; what are the success requirements and what is the business impact
2. Coordinate with Operations and Tech teams throughout development to answer questions and ensure requirements are met.
3. Facilitate user acceptance testing (UAT) for new features or platforms; obtain sign-off from primary stakeholder and confirm with tech, prior to launch.
4. Stay up to date on the current marketing technology landscape; make recommendations on how our stack can be improved via new and/or different vendors.
5. Support Analytics implementation across all Discovery digital properties through QA and documentation support.
6. Coordinate user-enablement support and training, as necessary.



Qualifications

* Bachelor’s degree in Business, Analytics, or a related discipline; or an equivalent combination of demonstrated skills and experience.
* Possess a minimum of 3-5 years of professional experience, within the Digital/Web Analytics field.
* Expertise in requirements gathering; developing Business Requirements Documents (BRDs) and identifying use cases
* Excellent written communication and oral presentation skills.
* Familiar with digital media industry topics including audience measurement, marketing, and advertising
* Familiar with Adobe Experience Cloud (full stack) with focus on Analytics and DMP functionality and capabilities.
* Proficiency with project management platforms including JIRA, Confluence, & Slack.
* Be highly self-motivated, focused and capable of working both autonomously and with a team.

* Must have the legal right to work in the United States

knoxville, knox, knx, tennessee, tn

Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI118995728

<b>Discovery Inc.</b><br/><br/><br/><b>Product Manager- Digital Analytics</b><br/><br/>US-TN-Knoxville<br/><br/><b>Job ID:</b> 26336<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> IT & Technical Operations<br/>Discovery<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;"><strong>Our Team</strong><br />The Data & Strategic Insights team enables a holistic 360 view of the consumer and content for the entire Discovery organization. The team leverages a central research model with shared data and analytics services that can be accessed by all consumer-facing business functions. Using big data platforms, data warehousing and business intelligence technology, audience data, advanced analytics, data science, visualization, and self-service analytics, this team creates a shared, cohesive language with standardized data, metrics, and reporting to enable a global research community.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>The Role </strong><br />The Product Manager - Digital Analytics supports Discovery, Inc.s management, understanding and use of digital behavioral and audience data. This individual will be responsible for our global digital analytics and digital audience solutions across all Discovery brands worldwide (Discovery, Food Network, HGTV, Animal Planet, TLC, Eurosport, DPlay, GOLFTV, Golf Digest, etc.). This person will work with Product, Analytics Implementation, Ad Sales and Marketing team(s) to realize actionable behavioral and audience insights across all Discoverys digital properties and assets.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Write and maintain Business Requirements Documents (BRDs); build complete story for a given ask, what the goal is; why it is needed; what are the success requirements and what is the business impact<br />2. Coordinate with Operations and Tech teams throughout development to answer questions and ensure requirements are met.<br />3. Facilitate user acceptance testing (UAT) for new features or platforms; obtain sign-off from primary stakeholder and confirm with tech, prior to launch.<br />4. Stay up to date on the current marketing technology landscape; make recommendations on how our stack can be improved via new and/or different vendors.<br />5. Support Analytics implementation across all Discovery digital properties through QA and documentation support. <br />6. Coordinate user-enablement support and training, as necessary.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* Bachelors degree in Business, Analytics, or a related discipline; or an equivalent combination of demonstrated skills and experience.<br />* Possess a minimum of 3-5 years of professional experience, within the Digital/Web Analytics field.<br />* Expertise in requirements gathering; developing Business Requirements Documents (BRDs) and identifying use cases<br />* Excellent written communication and oral presentation skills.<br />* Familiar with digital media industry topics including audience measurement, marketing, and advertising<br />* Familiar with Adobe Experience Cloud (full stack) with focus on Analytics and DMP functionality and capabilities.<br />* Proficiency with project management platforms including JIRA, Confluence, & Slack.<br />* Be highly self-motivated, focused and capable of working both autonomously and with a team.</p><p style="margin: 0px;">* Must have the legal right to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">knoxville, knox, knx, tennessee, tn</span></p>Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/ADOXwXFnm6mPTEmjhMDRm"> <p>PI118995728</p>

Categories

Posted: 2020-03-13 Expires: 2020-04-13

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Product Manager- Digital Analytics

Discovery Inc.
Knoxville, TN 37902

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