29 days old

Paid Digital Marketing Specialist

Rapid Response Monitoring
Syracuse, NY 13201
  • Job Code

Location: On-site in Syracuse, NY

Role Summary

Rapid Response Monitoring is a company driven by our passionate desire to protect lives and property by creating and leveraging the most cutting-edge technology possible. We are seeking a motivated and creative individual to design, manage, and optimize our paid social media programs and strategies.

About the Position

  • Create and design visually compelling organic and paid website digital ads, social media graphics, and other collateral that reinforce Rapid's brand guidelines
  • Strategize and manage campaigns across paid social and display channels based on specific KPIs
  • Use social media analytics to listen to target audiences and identify trending information
  • Leverage a strong understanding of social media advertising best practices to maximize performance and optimization
  • Collaborate with various internal teams to develop social media strategies around specific stories/topics and desired ad-hoc campaigns
  • Stay abreast of industry trends for best practices within paid media and other digital marketing trends
  • Assist marketing leadership in developing overall social media strategy to drive both customer and candidate interest in our organization
  • Manage, track and report on success of social media campaigns, as assigned, (organic and paid) on a monthly/quarterly basis to update internal staff on digital marketing usage statistics and metrics
  • Assist with live social media coverage during events

About You

  • Passionate about storytelling through social media and website content
  • Seeking a dynamic, fast-paced work environment
  • Good communication and presentation skills
  • Enthusiastic about sharing examples of work on social sites and/or a portfolio link
  • Strong graphic design experience looking to build upon our growing brand as an employer and customer of choice

Basic Qualifications

  • Bachelor's degree in Communications, Graphic Design, Digital Studies, Marketing, Journalism, or related study
  • 4+ years' experience in marketing, social media, writing, advertising, or a related field
  • Must possess a solid understanding of the social media universe, including Facebook, Instagram, LinkedIn, Snapchat, Spotify, Pinterest, YouTube, Twitter, blogs, and other related online platforms
  • Proficiency in Creative Suite (InDesign, Photoshop, Adobe, Illustrator, etc.)

Preferred Qualifications

  • Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics and other campaign management and site optimization tools
  • Proficient with Facebook Insights, Google Analytics
  • Experience working with Hootsuite Enterprise

COVID-19 Requirements

  • Must be fully vaccinated: 2 doses of Pfizer/Moderna or 1 dose of Johnson & Johnson, 2 weeks prior or more
  • Booster shot is required 2 months after Johnson & Johnson or 5 months after second dose of Pfizer/Moderna

What awaits you at Rapid Response

  • Annual salary increases and performance bonuses
  • Medical, Dental, Vision, and 401k
  • Paid Sick Time
  • Paid Vacation Time
  • The opportunity to make an impact on communities across the country every day

About Us

Founded in Syracuse, NY in 1992, we are a critical response center focused on saving lives and protecting homes and businesses. Whether it's a fire at a family home, an armed intruder at a business, a missing vehicle, an evening jogger, or a lone family member having a medical emergency, our heroes are there to help every day. Supported by teams of experts in their respective fields, our highly trained specialists are the 24/7 backbone for thousands of alarm companies across the country.

Additional Information

Rapid Response offers a competitive compensation and benefits package and dynamic and professional work environments. We also offer continued growth through our internal advancement opportunities. For more information, view our website at https://www.rrms.com/careers/. EOE, including disability/veterans.



Posted: 2022-04-29 Expires: 2022-05-30

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Paid Digital Marketing Specialist

Rapid Response Monitoring
Syracuse, NY 13201

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