1 hour

Membership Growth Specialist

Rotary International
Evanston, IL 60201
Job Title:           Membership Growth Specialist

Area:                  Membership Development

Reports to:        Manager of Membership Research & Programs

Classification:   Exempt


Organization Overview

Rotary is 1.2 million inspired business and professional leaders, in 35,000 Rotary clubs and more than 200 geographical areas united daily across cultures and occupations addressing illiteracy, disease, hunger, poverty, and lack of clean water. The fervent idea exchange celebrates diverse perspectives and facilitates positive change. Passion and engagement abound at Rotary International. In exchange for hard work and dedication, our employees are rewarded with competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. We offer all this and more. Come join us. Visit www.rotary.org to learn more.


Rotarys Commitment to Diversity

One of Rotarys values is diversity, which we define as embracing diversity in thought, culture, and perspective. As such, we welcome and encourage highly-qualified candidates with diverse experiences and backgrounds to apply. 


General overview

The Membership Growth Specialist is responsible for administering, evaluating, monitoring and promoting web based lead generation programs to support the associations membership retention and recruitment efforts.


Knowledge and Skills

  • Non-profit association or sales-funnel experience preferred.

  • Excellent written, verbal, and interpersonal communication skills.

  • Professional writing, communication, and editing experience required.

  • Project management experiencemust be able to develop a plan, outline key processes, manage multiple priorities, and work under time constraints with autonomy within project parameters.

  • High attention to detail and commitment to accuracy.

  • Must be self-motivated, organized and detail-minded; able to take direction and work independently.

  • Strong knowledge of Microsoft software (Outlook, Word, Excel, and PowerPoint) and email broadcast systems required. Working knowledge of association management systems a plus.

  • Solid understanding and ability to navigate social media channels including Facebook, Twitter, Vimeo, YouTube, and Instagram. 



  • Builds compelling, data driven member journeys across the membership lifecycle.

  • Executes, manages, and optimizes membership lifecycle programs across different membership products, customer segments and regions.

  • Manages the process for initial screening, response, and tracking of all leads submitted via Rotary Internationals web site.

  • Develops and documents program and system processes and procedures.

  • Monitors, analyzes, and optimizes ongoing membership lead generation campaigns.

  • Measures and reports on lead generation results regularly.

  • Works with Business Intelligence, CRM, and Email Marketing teams to collect and connect data across platforms to drive deeper insights.

  • Works with the membership and marketing teams to create and execute email campaigns to drive key metrics, including tool adoption, lead generation and conversions.

  • In collaboration with the Membership Resources Specialist, develops audience specific program brochures and promotional materials. 


Prior Experience

  • 5 7 years work experience in membership, marketing or sales

  • Experience with A/B testing and other testing methodologies

  • Collaboration with cross-functional partners to meet business objectives

  • Built and managed funnel-based membership or customer acquisition campaigns 



Bachelors degree required; preferably in a marketing or social sciences research-oriented field.  Fluency in one or more foreign languages or experience living and / or working abroad helpful.


Budget Responsibility

Assists in the development of annual program budgets. 


Internal Contacts

Club & District Support, Learning & Development, International Office staff, Web, Global Communications, Production, Public Relations / Marketing, Programs for Young Leaders, Corporate Services, Print Shop, Mailroom.


External Contacts

Rotary Senior Leaders, Rotary Coordinators, Membership Committee, and club and district level Rotarians and prospective members worldwide.


Equipment Used

Personal computer (must have proficiency in Word, Excel, PowerPoint, and Outlook), copier, and telephone.


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Membership Growth Specialist

Rotary International
Evanston, IL 60201

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Rotary International
Evanston, IL

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