28 days old

Marketing Senior Manager, US HCP, Neuroscience

Amgen
Los Angeles, CA 90001
  • Job Code
    123959395
Amgen

Job ID: R-104856
Location: Los Angeles, CA, US 90002
Additional Location: US - Wyoming - Cheyenne, US - Rhode Island - Providence, US - Texas - Houston, US - Kentucky - Louisville/Jefferson County, US - Georgia - Atlanta, US - Michigan - Detroit, US - Arkansas - Little Rock, US - Kansas - Wichita, US - Mississippi - Jackson, US - Delaware - Wilmington, US - New Mexico - Albuquerque, US - Vermont - Burlington, US - Wisconsin - Milwaukee, US - Pennsylvania - Philadelphia, US - Ohio - Columbus, US - Utah - Salt Lake City, US - New Jersey - Newark, US - Arizona - Phoenix, US - Minnesota - Minneapolis, US - North Dakota - Fargo, US - Iowa - Des Moines, US - Oregon - Portland, US - Connecticut - Bridgeport, US - West Virginia - Charleston, US - Washington D.C., US - Alaska - Anchorage, US - Illinois - Chicago, US - Washington - Seattle, US - New Hampshire - Manchester, US - Tennessee - Memphis, US - Oklahoma - Oklahoma City, US - Colorado - Denver, US - Nevada - Las Vegas, US - Alabama - Birmingham, US - Indiana - Indianapolis, US - Massachusetts - Boston, US - North Carolina - Charlotte, US - Nebraska - Omaha, US - Florida - Jacksonville, US - Montana - Billings, US - Maryland - Baltimore, US - South Dakota - Sioux Falls, US - Idaho - Boise City, US - Maine - Portland, US - Hawaii - Honolulu, US - Louisiana - New Orleans, US - Virginia - Virginia Beach, US - New York - New York, US - Missouri - Kansas City, US - South Carolina - Columbia

Within Global Commercial Operations, we have the capabilities, resources, and strength of a global enterprise, while maintaining the entrepreneurial spirit that marked our early days as a biotechnology pioneer. We are committed to promoting and maintaining an inclusive, high-performing culture and encourage our team members to have fulfilling and meaningful careers through challenging assignments and ongoing career development!

The Marketing Senior Manager, US HCP, Neuroscience will report into the HCP Brand Director and will be responsible for leading, planning, and executing key elements of an insights-based HCP marketing strategy critical to commercial success of Aimovig, Amgen's first preventive migraine treatment.

Critical to the role will be developing and evangelizing an in-depth understanding of those HCPs who treat migraine and defining and executing opportunities to ensure the brand's value proposition is pulled through at all high impact touchpoints. The US HCP Senior Marketing Manager will be a critical business driver and facilitator across a broad cross-functional team that includes internal and external partners, and our commercialization partner, Novartis. The HCP Senior Manager will also lead and handle the development and carry through of Aimovig brand presence in Primary Care.

Up to 40% travel required

Responsibilities:

Develop a Deep Customer Understanding
  • Build a deep and connected understanding of HCP motivation and behavior in the migraine space
  • Act as the voice of the HCP, translating HCP and market insights into a rich and empathetic HCP brand narrative


Champion Insights-Based Marketing Strategy

  • Develop and own strategy for driving near term and long-term demand
  • Partner with the field facing organization and the OL community to shape strategy and pull through
  • Be the Amgen point to ensure a high impact rollout and of brand strategy at semester meetings
  • Collaborate with the Aimovig alliance team to build messaging and tools that resonate with target HCPs


Collaborate to Succeed

  • Build relationships with critical partners such as Novartis, Opinion Leader engagement, consumer marketing, value & access, medical and corporate affairs
  • Drive harmony with Global Marketing team efforts to progress the brand in the US market
  • Ensure that opportunities to better engage our customers and field partners, a result of our changing times, are leveraged to ensure we are driving high impact engagements
  • Develop strong partnership with Marketing Operations to build and use HCP marketing methodologies across brands
  • Lead relevant agency partners to hold them accountable to the highest standards of performance
  • Lead key HCP-related assets through legal/regulatory approvals
  • Proactive management of marketing budget


Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

  • 6 plus years of Marketing and/or Sales including 3 years of Marketing experience
  • Experience in developing and executing on strategic plans
  • Concrete experience of strong organizational and communication skills and building relationships via collaborating with customers, both internal and external
  • Healthcare/Pharmaceutical commercial experience


Competencies/Skills:

  • Technical marketing competencies: Marketplace/customer analysis and insight generation, segmentation, brand positioning, brand sustainability (campaign/message platform development)
  • Strong communication effectiveness: The ability to engage, connect, and influence senior management and the sales and marketing organizations across both Amgen and our commercialization partner
  • Ability to translate and communicate sophisticated information/strategies/partners into simple and impactful plans

We understand that to sustain, grow and deliver for patients - we will ensure a diverse and inclusive work environment. Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions!

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.



PI123959395
Posted: 2020-09-23 Expires: 2020-10-24

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Marketing Senior Manager, US HCP, Neuroscience

Amgen
Los Angeles, CA 90001

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