1+ months

Marketing Scientist

Valassis Digital
Morrisville, NC 27560
Valassis Digital is a leader in the marketing technology space, processing over 12 trillion calculations and analyzing more than 40 billion digital bid opportunities daily. As a Marketing Scientist, your work is central to keeping us at the forefront of our industry.
 
You will focus on developing our data analysis and measurement practices, allowing our clients to connect the dots between online and offline consumer behavior. You will enable our clients better understand how their consumer audiences are responding to advertising signals, and you'll have a direct impact on our enterprise customer partnerships.
We are seeking data experts who are passionate about using cutting edge technology to solve unique problems. The ideal candidate is innately curious about how data can be used to tell a story and inform decisions. You enjoy searching for datasets to explore. You have honed your skills through a combination of education, work experience, and hobbies.  You can embrace the messiness of creating new things.
If this describes you, we are interested!
 
ON ANY GIVEN DAY, YOU WILL...
         Apply your knowledge of various measurement methodologies (such as regression analysis, clustering, etc.) to...
         Set up strong test/control environments in order to quantify the impact of an advertising program on a new product launch in a major retailer.
         Set up and effectively measure advertising campaigns to meet our client's objectives (promotion trials of new products, increasing brand penetration/sales, etc.)
         Execute A/B tests to determine which audiences demonstrated the strongest responses to advertising signals.
         Consult on measurement plans for programs with multiple channels of marketing.
         Perform Marketing Mix Modelling.
Use your knowledge in programming (such as SQL, R, and/or Python) to...
         Develop automated processes to measure in-store impact of advertising campaigns and deliver accurate results quickly to clients.
         Analyze and navigate extremely large client data sets (100 million+ rows) for the purpose of measuring in-store sales impact.
         Manipulate a variety of client data types, such as point-of-sale, consumer panel, and location data among others.
         Develop automated processes for Marketing Mix Modelling and multi-channel campaigns.
Implement project management and communication strategies to...
         Understand our current workflows and help to improve them as we grow and scale.
         Coordinate with a variety of internal teams, including engineering, analytics, and client-facing teams.
         Work with engineering to resolve product issues as they arise, and guide them to a solution.
         Work with client facing teams to develop customer presentations.
         Advise our clients and internal teams on the best measurement strategies.
         Articulate technical concepts and measurement methodologies to internal teams and clients.
OUR IDEAL CANDIDATE WILL LIKELY POSSESS...
         At least 1 to 5 years of experience with responsibilities similar to those listed above, in roles such as client insights, consulting, measurement analysis, or product management.
         Bachelor's degree or higher in an applied quantitative or science field (math, statistics, economics, etc.) from an accredited four-year university.
         Project management skills and experience necessary to work autonomously and manage competing demands across multiple teams.
         Prior experience with Python, R, and/or SQL
         Domain knowledge in CPG, retail, and/or marketing technology industries is preferred.
 
WHO WE ARE
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph, we power the lifecycle of marketing campaigns from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.
 
WHAT'S IN IT FOR YOU?
Valassis Digital offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401k matching, long-term cash incentives program, and PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available not to mention unlimited snacks and smart, friendly coworkers!
 
Valassis Digital considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis Digital will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact ValDigital-Recruiting@valassis.com.
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Posted: 2019-12-13 Expires: 2020-02-10

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Marketing Scientist

Valassis Digital
Morrisville, NC 27560

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