2 days old
2018-05-242018-06-23

Marketing Programs Dev Mgr II

Bank of America
Boston, MA
  • Job Code
    bankofamerica-17082125BostonMA
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Company Bank of America

Job Title Marketing Programs Dev Mgr II

Jobid bankofamerica-17082125BostonMA

Location: Boston, MA, 02133, USA

Description **Job Description:**



**Job Description:**



This position focuses on leveraging data (from existing data sources or potentially suggesting new ones), business/marketing trends, competitor info, etc. to help LOB marketing managers identify macro topics/themes based on what’s resonating amongst existing content/programming; uncover target audience/segment insights and channel/tactic improvements or refinements; and find potential “leads” for marketing managers to deliver to LOB partners. There may also be cross-LOB initiatives that need help with oversight, strategy development and project management.



Examples of initiatives include:



+ Work with Digital Team to help LOB marketing managers manage and leverage the data and reporting for their programs/campaigns

+ Owned channels: Web, Email, Social, Webinars, Events

+ Paid channels: Paid Social, Content Promotion, Sponsorships, Paid Media, Paid Search

+ Earned channels: PR, Influencer



+ Understand GBAM learning agenda and work with team to finalize plan, assist with methodology where needed, bring in Brand, Research or other teams and work to tie measurement to goals

+ Communicate “best practices” to team

+ Leading any training topics and schedules – manage end-to-end

+ Website oversight:

+ Central coordinator for cross-LOB pages (i.e. regional pages, solutions pages, hamburger menu)

+ Tagging and taxonomy review

+ Help manage Featured Content, Case Studies and any other Home Page content or updates

+ Assist in project management of website improvement projects



**Qualifications/Desired Skills**



+ 7+ years of marketing experience, B2B and/or financial services.

+ Strategic thinker with ability to understand the big picture while maintaining attention to detail and error-free output and execution

+ Ability to work across a large and diverse corporation while demonstrating strong teamwork and consensus building skills.

+ Excellent project management skills: Strong communication, organizational, time management skills and attention to detail.

+ Must be a team-player, enthusiastic, positive, polished, poised and professional in a highly professional business setting

+ Ability to work independently and take initiative

+ Ability to prioritize and multi-task; work under tight deadlines



**Posting Date** : 04/13/2018



**Location** :

Boston, MA, 1 Federal St (MA5503),

Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST,

- United States



**Travel** : Yes, 5% of the time



**Full / Part-time** : Full time



**Hours Per Week** : 40



**Shift** : 1st shift



**Assistance for Applicants with Disabilities**



Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at http://careers.bankofamerica.com/us/applicants-with-disabilities .



**Diversity & Inclusion**



At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



**Frequently Asked Questions**



Need to know how to apply online, view a list of your submitted job applications or reset your password? Visit our FAQ at http://careers.bankofamerica.com/us/faq section for answers to these questions and more.



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Marketing Programs Dev Mgr II

Bank of America
Boston, MA

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Bank of America
Boston, MA

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