25 days old

Marketing Manager - Legal

Charlotte, NC 28202
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Intapp is seeking a motivated marketing professional with experience in the B2B technology industry to join our demand generation team, specifically supporting the Legal vertical. This person will work closely with Intapp's Director of Marketing Legal vertical, and senior leaders across the company to define and orchestrate global demand generation, digital marketing, and voice of customer activities for current and prospective clients.

In this role, you will work with one of Intapp's business units specifically focused on solving key issues for specific personas at law firms. You will work with stakeholders to build targeted strategies, content, events, and campaigns to build demand for Intapp's products and services.

The successful candidate will be well-versed in demand generation, content marketing, and email and digital campaigns and programs in service of accelerating pipeline and revenue growth, as well as supporting client retention and satisfaction. Additionally, you are a natural communicator and storyteller, and operate with measurable impact and results at the forefront of everything you do.

What You'll Do:

  • Manage marketing activities and demand generation for one of Intapp's busines units in the Legal vertical
  • Develop and manage integrated marketing campaigns that both support revenue-generation functions and further product/service penetration in the marketplace
  • Create new marketing assets such as blog articles, infographics, presentations, social media and web content, email copy, videos and advertisements that target an array of customer types/personas
  • Develop vertical and audience-specific marketing plans, and further the programmatic infrastructure, including the editorial calendar, email marketing flows, nurture campaigns, lead generation/management, etc.
  • Work directly with other marketing and sales team members to ensure that event, partnership, and social media marketing efforts are strategically aligned to corporate goals
  • Define and execute against an always-on digital strategy which leverages email, SEO, SEM, content syndication and paid social.
  • Align closely with inside and field sales while continually measuring, optimizing, and reporting out on demand generation efforts to demonstrate material contribution to global pipeline generation

What You'll Need:

  • 3+ years of experience in B2B marketing
  • Experience working with CRM systems and email marketing platforms such as Pardot, Eloqua, Hubspot, Marketo, Mailchimp, Constant Contact, etc.
  • Strong understanding of persona marketing, audience segmentation, and content mapping to the buyer's journey
  • Follows a metrics-driven, analytical approach with a focus on outcome and impact
  • Ability to work creatively within a corporate brand identity and follow a style guide
  • Excellent written communication and presentation skills
  • To work efficiently in a fast-paced environment
  • To be highly motivated, positive, entrepreneurial, creative, ownership-driven, intellectually curious, dynamic, confident, professional and goal-oriented

Bonus if you:

  • Have expertise in the legal industry
  • Have search engine optimization (SEO) and Google Analytics experience



Jobs Rated Reports for Marketing Manager

Posted: 2021-02-04 Expires: 2021-03-07

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Marketing Manager - Legal

Charlotte, NC 28202

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