26 days old

Marketing Manager, Digital Multi-Channel, Bone Health

Thousand Oaks, CA 91360
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Job ID: R-98616
Location: Thousand Oaks, CA, US 91360

Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through exciting assignments, career development, and valuable opportunities!

Osteoporosis affects nearly 13 million men and women in the U.S. who are at risk of fracture, but as of 2020 only ~25% of affected individuals are treated despite a growing elderly population. Although osteoporosis has many generic options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia, launched in 2010, and our newly-launched asset, EVENITY, launched in 2019. Approaching 10 years in market, Prolia continues to deliver strong double-digit growth year on year and in 2019 treated nearly 1.5 million patients in the US and nearly half of patients whom Amgen serves worldwide across any therapeutic category. Given Amgen's long-run play in this category, this franchise plays a particularly strategic role in delivering short- and long-term growth for Amgen!

The US Bone Franchise brand team at Amgen is looking for a Bone Health Multi-Channel Marketing Manager (MCM) to join a robust team with long-term results for patients in our Thousand Oaks, CA location. The Bone Health MCM Manager will report to the ecosystem digital franchise senior manager and will be responsible for leading, planning, and executing key elements of the health care professional (HCP) digital marketing strategy for Prolia and EVENITY. You will partner heavily with internal and external cross-functional team members and lead HCP focused agencies and media partners.

Responsibilities include:
  • Lead development of digital marketing tactics, ensuring creative excellence and integration with overall HCP marketing strategy and existing campaigns.
  • Collaborate with brand teams to ensure alignment to tactical development in a manner that provides the optimal customer experience
  • Approve digital tactics through Amgen's regulatory and compliance process
  • Work with IS/IT, Marketing Operations and other partners to ensure production of digital assets after approvals
  • Develop approach for expansion and utilization of rep delivered emails including training to increase and expand our digital presence and engagement with HCPs.
  • Lead agencies to hold them accountable to the highest standards of performance
  • Handle MCM promotional budget
  • Work with Sr. Manager to ensure performance of programs to agreed upon critical metrics
  • Contribute to the development of media planning efforts and the implementation of the annual brand plan
  • Domestic travel up to 25%.

Basic Qualifications:

Doctorate degree


Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:
  • Experience developing and executing a wide range of successful online and offline tactics, including digital, search, and online video
  • Experience in leading agencies to develop and produce engaging creative within digital channels.
  • Strong self-starter; project management and ability to lead others to meet multiple priorities simultaneously in a cross-functional environment
  • Strong communication effectiveness: The ability to effectively engage, connect, and influence others
  • Analytical skills
  • Pharma experience

We understand that to sustain, grow and deliver for patients - we will ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen focuses on areas of high unmet medical need and uses its expertise to strive for solutions that improve health outcomes and spectacularly improve people's lives. Since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.



Jobs Rated Reports for Marketing Manager

Posted: 2020-05-01 Expires: 2020-06-01

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Marketing Manager, Digital Multi-Channel, Bone Health

Thousand Oaks, CA 91360

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