28 days old

Digital Marketing Strategist

Room & Board Inc
Golden Valley, MN 55416
  • Job Code
    122963995
Job ID: 2020-2953
Location: US-MN-Golden Valley | US-MN-Minneapolis
Category: Central Office - Marketing
Type: Full Time

Overview

Love What You Do.

When we started our business 40 years ago, we had a vision for a better way to design, create and deliver furniture. Today we'd be called a market disruptor and innovator. Back then, we called it doing the right thing. We still do. As an independent, privately held company, doing the right thing shows up in every part of our business.

As a Digital Marketing Manager at Room & Board, you bring the expertise to strategize, develop and analyze our digital media plan into successful marketing campaigns that build brand awareness, inspire and engage customers and ultimately drive sales.

This full-time position reports to the Director of Communications at our Central Office located at 4600 Olson Memorial Highway, Golden Valley, MN. (Sorry, we're not considering remote applicants for this role). The title "Manager" implies scope of role and cababilities we're seeking. The role does not have direct reports at this time.

Who you are:
  • A strategic, creative thinker with expertise and a passion for all things digital.
  • You have a deep understanding of digital/social platforms and find satisfaction in discovering new ways to execute innovative campaigns and drive sales.
  • You excel in collaborating on cross-functional teams and with agency partners.
  • Proactive, self-motivated and nimble.
  • Natural curiousity is part of your DNA. You love digging into analytics to uncover trends and insights that will inform strategies.
  • Agile and have the ability to shift gears when strategy changes course.

What you'll be doing:
  • Lead digital platforms for display, search and paid social media in partnership with agency partners and marketing analysts including campaign strategy, planning and management, execution, analysis and budget
  • Drive content creation used for all paid digital advertising. Work in partnership with insights, creative, UEX and product teams to identify messages, products, landing pages and user experience.
  • Monitor KPIs and set up mechanisms to measure and report on the performance of all digital campaigns, including results by platform, device, creative campaign and audience segment in partnership with marketing analysts.
  • Bridge understanding of how online campaigns impact each other as well as offline campaigns and organic results.
  • Serve as an expert in interpreting how global digital industry changes impact our business.
  • Monitor competitor initiatives and digital efforts.
  • Evaluate emerging new audience segments, trending topics, technology partners and companies in the digital landscape.
  • Test audience segments to determine the best messages to serve to select individuals and the best time to reach them based on their customer journey.

The skills, experiences and qualifications you'll bring:
  • Bachelor's degree in Marketing, Advertising, Communications or related field (at least 7 years of experience with no formal degree)
  • 5+ years building paid/owned marketing campaigns on social platforms (Facebook, Instagram, Pinterest) including experience in testing strategies
  • Proficient in Adobe Analytics, Google Analytics and Microsoft (Excel, PowerPoint)
  • Ability to plan, organize and prioritize multiple projects and maintain tight deadlines
  • Demonstrated written and verbal communication skills
  • Strong consumer marketing experience and passion for retail and mobile - both strongly desired

What you'll find here:
  • An established and respected retail brand that's thriving in a competitive market.
  • A collaborative spirit that leaves little room for bureaucracy and cumbersome rules. We keep it simple, take accountability, encourage feedback, solve problems and ultimately do the right thing.
  • A belief that when you love what you do, it makes for a great day at work. In this video, Loving Your Work, learn from our staff members how our company values and practices help them find meaning and growth in their careers.
  • Compensation, benefits and a work environment designed to support the physical, financial and emotional well-being of our staff members and their families, including domestic partnerships. Learn more by visiting https://www.roomandboard.com/careers/

Room & Board is a place where people can flourish because they can be themselves. We celebrate our differences, including our beliefs and cultural traditions as well as all of the life experiences that define us. We build common ground through understanding and shared experiences. We're better together!



PI122963995

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Posted: 2020-08-26 Expires: 2020-09-26

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Digital Marketing Strategist

Room & Board Inc
Golden Valley, MN 55416

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