12 days old

Channel Sales Director

Wilton Brands Inc
Naperville, IL 60540
  • Job Type
    Permanent
Job DurationPerm
Job Start Date:ASAP
We're passionate about bringing the love of baking and decorating to everyone, everywhere, every day.

Our message is simple - we know you love baking (because we do, too) and we're constantly evolving to bring you quality products that make baking and decorating fun and easy. We're not just for the decorators of wow-worthy cakes, we're for cupcake makers and cookie bakers who love to say, "I made that!"

Wilton Brands LLC ("Wilton") is owned by Dr. August Oetker KG, a privately held company based in Germany. Dr. Oetker is a global leader in the food and beverage industries. Learn more about Wilton at http://www.wilton.com.

Within Direct Sales, the Channel Director - is responsible for creating & establish strategic advantages to differentiate accounts from balance of the channel and drive consumer engagement, customer relationships, and ultimately POS.

The Channel Director -will be responsible for creating results- driven, collaborative, and customer focused team. The individual will bring a strong background in consumer products sales management and will have experience across a wide variety of grocery accounts and if possible broader trade channels, including mass and specialty. This individual will bring a strong set of skills in effective planning, negotiation, strategy alignment, joint business plan ownership, communication and will be a proven relationship manager, new business development leader, and have solid people management experience, specifically sales teams.

Essential Responsibilities:
  • Create account(s) assigned budget
  • Create account(s) business plan goals in-line with Company Strategy:
  • New & Core Distribution
  • Category Management
  • Strategic Customer Planning - JBPs
  • Broker and Distributor Management
  • Share goals
  • Accrual spending / investment ROI
  • Account profitability
  • Service levels
  • Create the sales strategy including distribution priorities, the go to market approach and account business planning for Grocery Channels
  • Provide inspiring leadership, management, coaching and development of the team to support individual and aligned objectives and personal development
  • Have direct, collaborative relationships with key retail partners (at the buyer level) to ensure open, strategic communication
  • Evaluate opportunities to improve customer service, new customer onboarding and order process flow that lead to maximized sales
  • Strong financial acumen demonstrating a disciplined approach to analyzing and presenting sales data and ownership of results
  • Create strong sales results backed by specific plans to manage and ensure return on investment for volume, mix, share, cost, and spend
  • Create strategies related to new distribution channels and new retail customers and translate them into actionable customer initiatives
  • Recommend effective pricing, marketing and promotional programs to drive consumer demand and advance customer sales
  • Deliver on-time, reliable and accurate sales forecasts and sales reports.
  • Always understand the competitive environment, and keep the organization updated on key competitive actions
  • Establish clear performance expectations, including detailed account plans and metrics that instill a performance-oriented, results-driven culture
  • Provide opportunities to develop and build key skills with sales associates to ensure continuous personal development, process improvement and job satisfaction that support professional growth, succession planning and performance management
  • Comply with all company policies and procedure
  • People Manager - Recruit, hire, train, coach, direct, assess and motivate a diverse team of successful performers - where applicable


Education and Experience:
  • A Bachelor's degree or better in Business, Marketing, related field or equivalent experience
  • Extensive knowledge working with/selling to grocery
  • 10-15 years prior experience in national/regional accounts preferred with 3 + years direct selling required
  • Kroger, Albertsons, Safeway, Whole Foods, or similarly industry experience is preferred
  • Category Management experience a plus


Knowledge, Skills, and Abilities:
  • Ability to negotiate successfully and to resolve conflict
  • Demonstrated leadership in achieving outstanding sales results through others, with and without direct authority
  • Ability to analyze complex data and translate into actionable items at the strategic and tactical levels
  • Ability to deliver major strategic and initiative-based projects
  • Ability to independently operate a computer to proficiency standards in MS Office, web applications and a variety of statistical data sources
  • Ability to work in a fast-paced environment where priorities change rapidly, and tight deadlines exist
  • Works successfully in the matrix environment, able to build positive working interfaces across dotted line reporting relationships


Physical Demands/Work Requirements:
  • Work location either in Naperville or remote
  • Ability to routinely use standard office equipment such as laptop computers, computer monitors/keyboards, photocopiers and telephones
  • While performing the duties of this job, the employee is regularly required to talk or hear
  • 60%+ travel required

Wilton Brands LLC is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.



If you need accommodation to access the information provided on our website, please contact us at 630-810-2416 or send an e-mail to: careers@wilton.com We will be happy to help you!

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Posted: 2020-05-18 Expires: 2020-06-18

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Channel Sales Director

Wilton Brands Inc
Naperville, IL 60540

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