6 days old

Associate Director of Social and New Media

Amherst College
Amherst, MA 01002
  • Job Code

Amherst College invites applications for the Associate Director of Social and New Media position. The Associate Director of Social and New Media is a full-time, year-round position, job group and level PT-3. Given Amherst's distinction as one of the most diverse liberal arts colleges in the country, the successful candidate will demonstrate the ways in which they bring value to and will work towards supporting a broadly diverse community with regard to race, ethnicity, ability, socioeconomic status, gender, nationality, sexual orientation, and religion.

The Associate Director of Social and New Media develops and leads the execution of innovative and creative communications strategies for social and other new media that serve and support the mission of Amherst College, effectively strengthening the reputation of the College and strategically and consistently engaging and growing its many diverse constituencies.

Summary of Principal Duties and Responsibilities:

Social Media
  • With the support of the Director of Strategic Communications, devise, direct and implement a comprehensive, creative and innovative social media strategy consistent with the strategic and communications plans of the College.
  • Manage the College's social media program for maximum impact to promote Amherst, its people and its mission, and continually expand audience engagement, especially among admission, alumni and student constituencies, among people who hold historically marginalized identities, and to regional, national and global audiences.
  • Creatively and strategically produce and direct social media content of all kinds - text, photography and video - to enhance Amherst's social media presence and demonstrably increase constituent engagement with the College, partnering as necessary with the College's photographer, videographer and other content providers across campus.
  • Monitor and continually expand expertise in cutting-edge social media practices and technologies to ensure that Amherst is a leader among liberal arts colleges in strategically using such communications platforms.
  • Lead in developing successful, productive relationships with faculty, students, staff, administrators and alumni of all backgrounds to increase social media, new media and website knowledge and content.
  • Strategically grow online communities and create and execute viral and targeted outreach campaigns that achieve communications goals, partnering with related College offices as needed.
  • Serve as a key member of the crisis communications team in the Office of Communications, and liaise with others on campus as necessary.
  • Create and manage the Amherst Says student social media team each academic year.
  • Research, evaluate and deploy new social media platforms and best practices to enrich engagement with the College's varied audiences.
  • Expand expertise in tools for collecting and analyzing data, and track, report, and analyze growth and engagement metrics on Amherst's social channels.
  • Establish and maintain a high standard of quality and creativity for social and new media for the campus community and serve as a primary campus resource for other administrative and academic offices seeking to use social media strategically.

Office of Communications
  • Serve as a key member of the Amherst Communications editorial team, specifically by attending the weekly editorial meeting and proposing, writing and editing social media content, as well as web stories that effectively communicate campus news and stories to a wide College audience and the public.
  • Effectively collaborate with students and colleagues from a variety of backgrounds and work to foster an inclusive, respectful environment.
  • Identify and analyze issues, patterns, and trends and proactively escalate related observations, opportunities, and insights to the Communications division's leadership and to relevant colleagues.


  • Bachelor's Degree
  • At least five to seven years of experience in the social media field.
  • Excellent verbal and written communication skills.
  • Excellent and demonstrated editorial judgment.
  • Demonstrated experience in social media strategy development and building social media audiences.
  • Established record of collaboration and interpersonal skills working with diverse colleagues.
  • Proven ability to handle multiple projects simultaneously and to manage the unpredictable nature of social media work.
  • Experience in crisis communications.
  • Experience with social media analytics, including using web tools and other software for analyzing social media and digital performance and translating that data into action items.
  • Experience creating and deploying varied multi-media content - specifically photography, slideshows, graphics, and videography - to achieve institutional goals.
  • Demonstrated skill as a strategic thinker and problem-solver.
  • Work outside normal business hours including evenings and weekends, as required.

  • Experience in higher education.

Interested candidates are asked to submit a cover letter, resume, and the names and contact information (email and/or telephone numbers) for three professional references. Review of applications will continue until the position is filled.
Amherst College, one of the premier liberal arts colleges in the nation, is located in Amherst, Massachusetts, a town of approximately 35,000 residents in the western part of the state. The College's community is composed of about 1,800 students from 48 states, plus Washington, D.C., Puerto Rico and 54 countries around the world, and about 1,000 staff and faculty. The College's scenic 1,000-acre campus includes a 500-acre wildlife sanctuary and the Book & Plow Farm ; three museums: Emily Dickinson Museum , Beneski Museum of Natural History and Mead Art Museum ; and multiple educational and cultural venues and resources through the Five College Consortium. The town of Amherst offers an amazing variety of coffee shops, restaurants and entertainment, and a very active outdoor life. Our vibrant campus, diverse community and beautiful surrounding, makes Amherst College and the Town of Amherst the perfect place to work, learn and live!



Posted: 2020-07-30 Expires: 2020-08-30

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Associate Director of Social and New Media

Amherst College
Amherst, MA 01002

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